1. Consultation and data analysis
We want to to reach a testable hypothesis as quickly as possible. We get an overall impression by talking to you and your staff. Then we look at quantitative data and then move to qualitative. But as soon as we get an idea we start testing. We don’t wait around for all the research data to come in. We want quick wins.
We also look at the competition, we use Google analytics to find low converting pages, we use heat maps to see where people are really clicking, we look at stats for device types, operating systems, and a lot more. Then we slice and dice and quantify where we can make the biggest impact the quickest.
Once we’ve looked at hard data for easy wins we look at qualitative data. We outsource usability testing to the exact type of people that use your site and set up quick hassle free exit surveys to keep data coming in. Data is power.