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EMAIL MARKETING

bespoke email marketing solutions

The average email marketing ROI is 122%. Four times higher than any other marketing channel [ Lyfe Marketing ]. Ignore email, and your're making a huge mistake.

But getting it right can be hard. Your emails need to land in inboxes. They need to go to people who are interested. They need to arrive on the right day and at the right time to get opened and to lead to sales. And they need to have the right content so that you get a high conversion rate.

Let us take care of it for you. Sit back and let us make you money.
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What we can do for you

Deliverability

your emails need to land
There’s no point sending emails if they don’t arrive in inboxes. Email service providers (ESPs) like Google and Outlook don’t give always their secrets. If you want high deliverability, you need to do everything right, to test and to be data driven.

You need to segment your lists and deliver to engaged subscribers more and to less engaged subscribers, less. Cutting your list can often increase your profits. Send to everyone all the time and you risk hitting spam traps, bounces and going to spam.

You also need your own IP -  not one shared with spammers. You shouldn’t send from the same domain you use for customer service. You need to pass SPF, DKIM and most importantly DMARC. Something you can’t do if you use some providers like MailChimp because you can’t use a custom from address. And you need to make sure that emails in your list are correct from the get go by using error checking and list cleaning.

You also need high engagement and to constantly monitor you’re getting it right.

Testing & Monitoring

Are you doing all you can?
You need to test and monitor all the time. Data, not hunches, needs to determine what you do. We monitor open rates, inbox placement and domain and IP reputation and, of course, black lists. We use Google Postmaster tools and Outlook Postmaster Live and we have our seed emails to check inbox placement.

We also look at the day of week and time of day that are most likely to lead to sales. A lot of companies will focus here on open rates only but the bigger picture is to focus on sales. We use custom GA reporting to to do this.

As a bare minimum, subject line testing should also be done with every send. It only takes a few minutes to think of subjects to test to increase your open rates.

Full A/B testing can also be carried out, at least for bigger campaigns, to maximize conversions. And over time you need to learn what your subscribers respond to. Data leads to expertise.

Automation and personalisation

Make money in your sleep & increase your engagement
The dream for any website owner is for your site to make money while you sleep. That’s what you can achieve with automation and personalisation. And if you’re treating people as individuals, there’s much less risk of your email going to spam and getting a bad rep.

The ideal scenario is for your users to log in when they visit your site. This can be achieved in many ways including using a chat bot. Then you can send emails based on personal browsing behavior. Starting with the most basic: the abandoned basket email. Probably the most effective weapon in your email arsenal.

But even if you don't have login capability we can still automate and personalise. Collect the name of your email subscribers. Subject lines with a name can make a big difference. And a simple way of sending an automated email is an anniversary message. This can be based on date of birth, date of subscribing, date of first purchase, or more. 

Talk to us today to see how we can start making you money while you sleep.

Growing your list & GDPR

HOW MUCH IS AN EMAIL WORTH TO YOU?
How much is an email worth to you? You need to find out. Divide the number of emails you have by the profit they make. Once you’ve found that number out you can understand how much money you should spend on trying to get new email addresses. 

You need to be careful how you incentivise subscriptions with GDPR but there are still plenty of ways to get subscribers. The first is from your customers. If someone something, they are very likely to sign up at that time. Just be careful in your segmentation not to email them too soon. That’s a sure fire way to get an unsubscribe.

You can also offer exit intent modals and other ways to encourage people to sign up for your emails. Giving them a hint of what they might get e.g. special offers and discounts can help and you can also offer one off discounts. But above all else you need to do a/b testing.

If getting an email address is worth money to your company you need to see a subscription as a micro conversion that you should invest time and effort into getting.
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What people say about us

"The guys at Marketing365 are some of the best. Really good people."
George Desipris
MD @ TourLine.eu

Packages

Because we are a new company, we now have low prices. These prices will go up in the next two months.
GBP
Euros
LOW VOLUME
BASIC
PRICES FROM
690€
PER MONTH
Up to 4,000 contacts
Up to 80,000 emails per month
YOU GET ALL THIS:
Free onboarding
SPF, DKIM & DMARC set up including custom from address
Dedicated IP
Monthly phone feedback sessions
3 original responsive email templates
Sign off and consultancy before every campaign send
Google Analytics conversion
tracking
Subject line testing with every send
Advanced email analytics report per month. Including inbox placement, open rates, reputation & more.
Email sign up form integration
Reputation & spam monitoring with Google postmaster tools & Outlook postmaster live
Weekly blacklist checking
Advanced engagement segmentation
MID VOLUME
STANDARD
PRICES FROM
1,080€
PER MONTH
Up to 70,000 contacts
Up to 80,000 emails per month
YOU GET ALL THIS:
Complete campaign A/B testing up to 3 times per month
Up to 5 campaigns per month
Advanced content including custom images and photos, animations and count down timers
Up to 7 original responsive email templates
PLUS EVERYTHING IN THE BASIC PACKAGE:
Free onboarding
SPF, DKIM & DMARC set up including custom from address
Dedicated IP
Monthly phone feedback sessions
Sign off and consultancy before every campaign send
Google Analytics conversion
tracking
Subject line testing with every send
Advanced email analytics report per month. Including inbox placement, open rates, reputation & more.
Email sign up form integration
Reputation & spam monitoring with Google postmaster tools & Outlook postmaster live
Weekly blacklist checking
Advanced engagement segmentation
THIS IS OUR MOST POPULAR PACKAGE
HIGH VOLUME
PRO
PRICES FROM
2,200€
PER MONTH
Up to 70,000 contacts
Up to 80,000 emails per month
YOU GET ALL THIS:
Real time email validation
Email sign up a/b testing and consultation including on page, exit intent, sticky headers and footers and more.
Automation and personalization setup, consulting and training with unlimited sends. Including abandoned basket.
Unlimited templates and email cusotmisation
Comprehensive full time a/b testing strategy
Up to 8 mass send campaigns per month
PLUS EVERYTHING IN THE BASIC & Standard PACKAGE:
Free onboarding
Advanced content including custom images and photos, animations and count down timers
Free onboarding
SPF, DKIM & DMARC set up including custom from address
Dedicated IP
Monthly phone feedback sessions
Sign off and consultancy before every campaign send
Google Analytics conversion
tracking
Subject line testing with every send
Advanced email analytics report per month. Including inbox placement, open rates, reputation & more.
Email sign up form integration
Reputation & spam monitoring with Google postmaster tools & Outlook postmaster live
Weekly blacklist checking
Advanced engagement segmentation
LOW VOLUME
BASIC
PRICES FROM
£590
PER MONTH
Up to 4,000 contacts
Up to 80,000 emails per month
YOU GET ALL THIS:
Free onboarding
SPF, DKIM & DMARC set up including custom from address
Dedicated IP
Monthly phone feedback sessions
3 original responsive email templates
Sign off and consultancy before every campaign send
Google Analytics conversion
tracking
Subject line testing with every send
Advanced email analytics report per month. Including inbox placement, open rates, reputation & more.
Email sign up form integration
Reputation & spam monitoring with Google postmaster tools & Outlook postmaster live
Weekly blacklist checking
Advanced engagement segmentation
MID VOLUME
STANDARD
PRICES FROM
£945
PER MONTH
Up to 70,000 contacts
Up to 80,000 emails per month
YOU GET ALL THIS:
Complete campaign A/B testing up to 3 times per month
Up to 5 campaigns per month
Advanced content including custom images and photos, animations and count down timers
Up to 7 original responsive email templates
PLUS EVERYTHING IN THE BASIC PACKAGE:
Free onboarding
SPF, DKIM & DMARC set up including custom from address
Dedicated IP
Monthly phone feedback sessions
Sign off and consultancy before every campaign send
Google Analytics conversion
tracking
Subject line testing with every send
Advanced email analytics report per month. Including inbox placement, open rates, reputation & more.
Email sign up form integration
Reputation & spam monitoring with Google postmaster tools & Outlook postmaster live
Weekly blacklist checking
Advanced engagement segmentation
THIS IS OUR MOST POPULAR PACKAGE
HIGH VOLUME
PRO
PRICES FROM
£1,900
PER MONTH
Up to 70,000 contacts
Up to 80,000 emails per month
YOU GET ALL THIS:
Real time email validation
Email sign up a/b testing and consultation including on page, exit intent, sticky headers and footers and more.
Automation and personalization setup, consulting and training with unlimited sends. Including abandoned basket.
Unlimited templates and email cusotmisation
Comprehensive full time a/b testing strategy
Up to 8 mass send campaigns per month
PLUS EVERYTHING IN THE BASIC & Standard PACKAGE:
Free onboarding
Advanced content including custom images and photos, animations and count down timers
Free onboarding
SPF, DKIM & DMARC set up including custom from address
Dedicated IP
Monthly phone feedback sessions
Sign off and consultancy before every campaign send
Google Analytics conversion
tracking
Subject line testing with every send
Advanced email analytics report per month. Including inbox placement, open rates, reputation & more.
Email sign up form integration
Reputation & spam monitoring with Google postmaster tools & Outlook postmaster live
Weekly blacklist checking
Advanced engagement segmentation

We use and work with

GridpaneGoogle CloudPostmaster ToolsSendGridSearch Console LogoGoogle Analytics logo
Google AdsGoogle OptimizeGoogle Certified
Google AnalyticsGoogle Search Console
Cookie PolicyPrivacy Policy
Site built with
in Greece
We speak English, Greek, Italian and German
VAT  Number: EL044812478
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Why choose us?
Quality over quanitity
We don’t have or want many clients.
We’re always available
Chat, email or phone. We’ll be there.
We want to make you money
We’re not young, trendy and creative. We get the job done.
We can see where your business can grow
It may be PPC. It may be local SEO. Our experience gives us insight.
We ‘re experts at finding the profititability sweet spot
When it comes to PPC, we know that spending more is not always best. We spend the right amount to make you the most money.
20+ years of experience each
Expertise comes from experience.

Find us Linkedin

Find me Francis Scriven on Linkedin
Find me Yorgos Xylouris on Linkedin
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