Over time, sites become messy. One redirect turns to 3, or get broken. Your canonical urls don’t match and you have mixed content. An intern also made several articles about variants of your main product. And now you have 3 pages on page two rather than 1 page on page one.
Stop. Most of this is garbage. Many agencies will try to sell site audits as being very important. They aren’t.
Chances are you won’t get any real boost from cleaning up these issues.
Google is forgiving. Redirects now pass all value [ Search Engine Journal
]. Google won’t rank the wrong page just because you have a bad canonical [ Search Engine Journal
]. Orphan pages aren’t really orphans if they link to the main site (Google reads links both ways [ Google
]). And nowadays, if there is a serious issue, Search Console will tell you [ Google
We’re an honest agency. We’ll analyze your site but give you an honest appraisal of the work that needs doing. We don’t want you to waste your time.