Since Facebook purchased Instagram in 2013 it’s grown from 90 million users to over half a billion users. It’s the fastest growing social network
[ Search Engine Journal
Using Facebook, and by extension Instagram, we can target people based on likes (even for your competitors), demographics, location, education, work, interests and even life events like having a child or moving house.
With this level of focus it is possible to drive converting traffic to your website. It could work for your company and we suggest trying it. That said, the key difference between social media advertising and search engine advertising is search intent.
Someone searching on Google or Bing for dog houses could easily intend to buy a dog house. Someone who loves dogs and is a fan pet supply companies on Facebook may or may not want to buy a dog house.
Targeting people with an intent to purchase on social media is difficult but possible.
For example, someone who has just got engaged and is part of a group called ‘Mortgage Comparsion’ could be interested in buying a mortgage. You often have to set up complex audiences and gradually expand them.
Let us take care of your social media advertising and spend your money only when it will bring you profit.