Speed is a ranking factor [ Google
]. And slow speed is a conversion killer [ Akamai
But what do we mean by speed. And what contributes to it?
Sites like GTmetrix tell you about total load time and Google Lighthouse prioritises how fast you have meaningful content that the user wants
[ Google web.dev
The best ranking sites can fail GTmetrix but pass Google Lighthouse. Because they use lazy loading, they disable, defer or async scripts and CSS. This tells us that passing Google's tests is more important.
We’ll tell you how to make your site faster and if you use WordPress we’ll even do the work for you.