We work thoroughly and always manually. No shortcuts or tricks. We specialise in driving profit whether than means spending more, spending less or spending only on certain products and not others. We call it finding the ‘sweet spot’.
We’ve worked with accounts will millions of keywords and millions in revenue as well as much smaller accounts. Work with us to see your profit go up.
How we work
Your business needs
We need to understand your business inside and out. Your profit margins. What your competition is doing and what you want to achieve.
We'll examine all your data and talk to you in detail.
Keywords & negatives
Now we add keywords and negatives. It's a process that never stops so we start slowly so we don't waste your money on clicks that don't convert. Nowadays, negative keywords to stop you bidding on non converting or irrelevant keywords are more important than ever so we focus on these a lot.
Finding the sweet spot
The real magic of PPC is finding the profitability 'sweet spot'. Finding what keywords, what bid amounts, what time of day, what markets and even what products and services actually make you money. It could be a product you've never thought about it. It could be that position three and not one gets you profit because you don't over-spend. This is where we excel.
Once you found good profit, you want to grow it. Of course you continue refining every day. Trying different keywords, different bids, different extensions and more. But you also need to think outside the box to make big gains. Try A/B testing landing pages, try remarketing lists for search ads (RLSA), try automated rules to increase or decrease bidding based on the day and time. To keep making profit, you can't ever stop.
Reporting your success
If you're spending money, you need to know what's going on. That's why we give unparalled account reporting. With full Google Analytics access, you'll be able to see exactly what's going on. Every click, every word, every penny or cent. But we also know your time is important so we'll set up a custom report in Google data studio to show you, at a glance, eveything that's important to you.
And more importantly than all of that, we're always available. We don't have, or want, many clients so that we always deliver the very best service.
If there’s a trick, we know it. An angle? We’ve already tried it.
Multilingual and multi-market
We speak German, Italian, Greek and English and we have extensive experience in Polish, Russian and French. For other markets we work with native translators. Not software.
We make you money
We don’t care how our figures look, we care about yours. E.g. Your best keyword is often your brand. Is bidding really worth it? We’ll test to be sure.
We‘re experts at finding the profititability sweet spot
Google wants you to spend as much as possible so take what the reps say with a pinch of salt. Our job is to spend the right amount to make you money. Not us or Google. You.
What do people say about our ppc work?
Yorgos is a real PPC expert that I have known for many years. His advice and recommendations have proved invaluable to the success of Economy Car Rentals. I recommend him to anyone wholeheartedly.
MD @ EconomyCar Rentals
Yorgos did fantastic PPC work for us while I was at LD Lines/DFDS despite a very competitive field. The account performed incredibly well. He's diligent, focused and results driven. You can't go wrong.
Performance Marketing Manager @ DFDS
MD @ TourLine.eu
The guys at Marketing365 are some of the best. Really good people. Honest and trustworthy. I was happy to work with them and I would be happy to work with them again in the future.
Our simple monthly fee structure
Our aim is make sure you make as much money as possible. Whether that means spending more or even less money on adverts. In fact, we’ll always try to spend less to get the same results and only spend more if it can really drive profit.
Spend up to 2,000€
Spend up to 2,000€ on paid adverts and we will charge 14% of your ad spend and a fee of 85O€.
For example, spend 1,500€ and you will pay us a total of 1,060€.
We only work with a few select companies. To deliver the best possible service.
Comprehensive, always available reporting
You’ll have access to all the data you need via Google analytics to track every element of your account. We’ll also create a dashboard in Google Data Studio so you can have an instant summary whenever you need it.
Joined up thinking
Do you rank very high for some organic terms and also do well with PPC? Most agencies won’t event thinking about testing turning off PPC. But what if you get more profit by spending less? We’ll also look at conversion rates and all areas of your business. PPC doens’t operate in a vacuum.
Because we don’t spread ourselves too thinly, we’re always available. Call us, email or chat.
Manual work. No short-cuts
It’s easier than ever to make ads quickly. Keep it yourself, but Google would prefer that non experts worked in ad-words. This results in greater profit for Google as you pay more than you have to per click. The best results are still achieved by working in Google Ads editor and putting in the ‘hard yards’
100% data driven
The only way to drive success is with data. If money is being spent we need to track and have a value assigned to all conversions on site. Whether micro conversions or macro conversions, and if possible customer lifetime value.
We work with
I've got 20 years in the industry. I've worked for a search engine, design studios, an online magazine and a commerce awards / exhibition organisation. I also spent five years working for an e-commerce platform. I've lived and worked in the UK and San Francisco. I'm a Cambridge certificated programmer with an HND in Multimedia Design and a Bachelor's degree in Interactive Design. I'm based in York.
I have 25 years experience in the digital sphere. 14 in PPC. I started in 1997 and founded one of the biggest online travel portals in Greece. SInce then I've worked in the ferry and print businesses specialising in Google Ads. But also Bing and others. I love wringing out a profit even when it seems impossible. Over the years I've also been involved in SEO for the hotel industry. I live in Crete.
Google Ads, Bing Ads, Yandex.Direct, SEO, Hosting, Analytics, WordPress.
I have 16 years experience in online marketing. I have a degree in Computer Information Systems Design and a Masters in Digital Marketing from Oxford Brookes Business School. My experience comes from working in house which brings a different perspective to people with only agency experience. I live in Naxos.
WordPress, SEO, Conversion Rate Optimisation, Email Marketing, PPC, Copywriting, Link-Building.